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A Marketer's Guide to Customer Data Platforms

A Marketer’s Guide to Customer Data Platforms

Smarter digital relationships need powerful data: meet CDP.  If you’re a marketer, you’ve probably felt your creative powers being squeezed by shrinking budgets, tighter privacy regulations, and the promised extinction of cookies. Today, you need hyper-relevant insights from accessible, usable data to capture customers and prospects’ attention. Customer data platforms (CDPs) are here to help […]

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How to Unlock More Value from Your Business's Smartphone Strategy

How to Unlock More Value from Your Business’s Smartphone Strategy

On average, businesses only reevaluate their device mix every three years, and – since most smartphone brands seemingly have similar features and designs – business smartphone buyers rarely feel the impetus to switch things up. However, by overlooking key differences across device brands, businesses are missing out on a major opportunity to unlock new value

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How AI and Quantum Computing Can Be Applied to Final-Mile Logistics

How AI and Quantum Computing Can Be Applied to Final-Mile Logistics

Logistics organizations can meet and surpass demands — by harnessing the power of AI and quantum computing. This powerful combination can help structure unstructured data sets, capture and log dark data, and enable near-real-time decision-making. It’s time to leverage your data to its fullest potential, helping you gain a competitive edge, reduce costs, and boost

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Global Minimum Tax Compliance: The Calm Before the Storm

Global Minimum Tax Compliance: The Calm Before the Storm

Preparing for the Global Minimum Tax Era The introduction of the Global Minimum Tax (GMT) under the OECD’s BEPS Pillar Two framework is revolutionizing the landscape of international taxation. With the enforcement of a global minimum Effective Tax Rate (ETR) of 15%, multinational corporations must now navigate a new era of compliance complexities. “Global Minimum

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Finding Compliance in a Rapidly Evolving, Global Regulatory Environment

Finding Compliance in a Rapidly Evolving, Global Regulatory Environment

Navigating the complexities of compliance, from the selection of ingredients to the design of labels and packaging, is a significant challenge for food and beverage manufacturers due to a myriad of laws and regulations. This white paper delves into key regulations from a global perspective and outlines four essential strategies for maintaining product compliance, and

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