Enterprises often face many hurdles when trying to reach customers. These include calls being mistakenly marked as SPAM or blocked, limiting calls to meet regulatory requirements, outdated CRM data, and needing more customer behavioral insights. As a result, enterprises often take matters into their own hands to correct these issues but don’t realize they’re […]
Why Popular Strategies to Stop Spam Mis-Tagging Don’t Work Read More »
Years of industry research and collaboration are about to pay off. It’s safe to say 2024 will be the year Rich Call Data (RCD) and branded calling change how businesses and consumers communicate. Are you ready? In fact, according to a study by Forrester Consulting commissioned by TransUnion, 87 percent of respondents agreed “the phone channel is
Increase Right-party Contacts with Branded Calling Read More »
Years of industry research and collaboration are about to pay off. It’s safe to say 2024 will be the year Rich Call Data (RCD) and branded calling change how businesses and consumers communicate. Are you ready? Businesses have long struggled trying to connect with consumers over the phone. Today, only about 10% of business calls
Close to 90% of enterprises’ calls to customers go unanswered because they don’t know who’s calling. These unanswered calls can result in a poor omnichannel experience, decreased revenues, lost customers, increased costs, and more. With TruContact Branded Call Display, you can empower customers with the information they need to decide if they want to answer
Five Reasons to Brand Your Calls Read More »
While historically, many enterprises have viewed outbound calling as an expense, recent research from Forrester Consulting revealed organizations cited digital/voice channels as important to improving the customer experience — which was actually the top business goal for the year, surpassing revenue growth. Read the full report here1. Considering enterprises’ heightened focus on the customer experience — where they
Beyond Answer Rates Read More »
One-time passwords (OTPs), passcodes sent via text or email, seem ubiquitous. However, this common form of authentication is under attack from enterprising fraudsters using SIM swap, call forwarding, and other techniques to intercept the OTP. When OTPs for step-up authentication, fraud teams must proactively identify numbers at high risk for compromise before sending the passcode.
Email is among the most critical outbound vehicles supporting the customer experience. However, due to insufficient data, many enterprises’ email deliverability operations are at risk. Insufficient data can result in a negative IP reputation, email blacklisting, Domain Name System (DNS) blocks, and legitimate messages landing in spam. Additionally, it can lead to low customer satisfaction,
Best Practices for Effective Email Communications Read More »
According to a study¹ of over 1,000 US consumers, only 1 in 5 emails are opened and 1 in 10 phone calls are answered. With consumers’ lives and personal contact details in flux, maintaining healthy customer relationship management (CRM) data is a challenge — resulting in lost revenue, wasted time, customer dissatisfaction and more. The good
Can’t Find Your Customers? Read More »
Most organizations depend on phone calls to reach consumers, but nearly 90 percent of outbound calls go unanswered. Often, people are too busy to answer or their contact information is outdated. As well, many CRM systems still contain landline numbers that are no longer in use or not the primary contact since many consumers now
Make Every Call Count With Phone Behavior Intelligence Read More »
According to a newly commissioned Forrester Consulting study conducted on behalf of Neustar, a TransUnion company, 87 percent of surveyed decision-makers agree with the statement that “the phone channel is the most important outbound contact channel.” However, challenges exist in connecting with customers due to their mistrust of an “unknown caller,” robocalls, fraud threats, and inaccurate
Forrester: State of Outbound Communication Read More »
