On-Demand Webinar Understanding the patient journey—from diagnosis through treatment—is crucial for drug developers aiming to create more effective therapies. Using non small cell lung cancer (NSCLC) as an example, PurpleLab and Genentech will explore how to leverage RWD to eliminate blind spots in the patient journey — informing every phase of a drug’s lifecycle, from […]
Eliminating Blind Spots in the Patient Journey Read More »
The Shift in Business Communication The way customers connect with businesses has undergone a seismic shift. Email, once the dominant digital communication tool, has lost its edge. Open rates that once hovered around 30–40% have steadily dropped into the teens — and in many industries, even lower. Click-through rates have followed the same downward trajectory,
The No Bullshit Guide to Business SMS Read More »
If you feel disconnected from the people and community you serve, have an entrepreneurial spirit and a desire to put clients first, then franchise ownership may be a path for you toward new possibilities, wider opportunity and a career that brings you home. Download this roadmap to determine if a franchise model is right for
Finding Your Way Home Read More »
For the fifth edition of our “State of Sales” report, Salesforce Research surveyed more than 7,700 sales professionals worldwide to discover how sales organizations are: Download to learn more
Years of industry research and collaboration are about to pay off. It’s safe to say 2024 will be the year Rich Call Data (RCD) and branded calling change how businesses and consumers communicate. Are you ready? In fact, according to a study by Forrester Consulting commissioned by TransUnion, 87 percent of respondents agreed “the phone channel is
Increase Right-party Contacts with Branded Calling Read More »
Years of industry research and collaboration are about to pay off. It’s safe to say 2024 will be the year Rich Call Data (RCD) and branded calling change how businesses and consumers communicate. Are you ready? Businesses have long struggled trying to connect with consumers over the phone. Today, only about 10% of business calls
Close to 90% of enterprises’ calls to customers go unanswered because they don’t know who’s calling. These unanswered calls can result in a poor omnichannel experience, decreased revenues, lost customers, increased costs, and more. With TruContact Branded Call Display, you can empower customers with the information they need to decide if they want to answer
Five Reasons to Brand Your Calls Read More »
While historically, many enterprises have viewed outbound calling as an expense, recent research from Forrester Consulting revealed organizations cited digital/voice channels as important to improving the customer experience — which was actually the top business goal for the year, surpassing revenue growth. Read the full report here1. Considering enterprises’ heightened focus on the customer experience — where they
Beyond Answer Rates Read More »
Email is among the most critical outbound vehicles supporting the customer experience. However, due to insufficient data, many enterprises’ email deliverability operations are at risk. Insufficient data can result in a negative IP reputation, email blacklisting, Domain Name System (DNS) blocks, and legitimate messages landing in spam. Additionally, it can lead to low customer satisfaction,
Best Practices for Effective Email Communications Read More »
According to a study¹ of over 1,000 US consumers, only 1 in 5 emails are opened and 1 in 10 phone calls are answered. With consumers’ lives and personal contact details in flux, maintaining healthy customer relationship management (CRM) data is a challenge — resulting in lost revenue, wasted time, customer dissatisfaction and more. The good
Can’t Find Your Customers? Read More »
