According to a newly commissioned Forrester Consulting study conducted on behalf of Neustar, a TransUnion company, 87 percent of surveyed decision-makers agree with the statement that “the phone channel is the most important outbound contact channel.” However, challenges exist in connecting with customers due to their mistrust of an “unknown caller,” robocalls, fraud threats, and inaccurate […]
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Rapid shifts in consumer behavior and technological advancements are reshaping the media and entertainment (M&E) industries. To be successful, brands in the M&E space need to embrace marketing strategies that not only put the desires of customers first, but also deliver experiences they can’t get anywhere else. That’s why Accenture, AWS, and Braze assembled Activating Loyalty:
When it comes to reaching customers and driving ROI, there’s nothing like email. But while it’s the backbone of many marketing programs, a lot of companies struggle to see the full value of this key channel. That’s why we put together the Braze Email Inspiration Guide. This collection of 40+ email use cases–inspired by campaigns
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The holiday season is an important time for marketers, but stabilizing performance and holding onto new customers after it’s over can be a challenge. That’s why it’s essential to execute campaigns that can extend your holiday success long after the season ends and why we assembled these six ready-to-use post-holiday campaigns that can help you
Extending the Cheer with Post-Holiday Campaigns Read More »
The Braze Customer Engagement Review found that 80% of anonymous users are not being engaged by brands. With the major web browsers planning to phase out third-party cookies over the next few years, this presents an opportunity for brands, including those in the CPG industry, to start building relationships with their anonymous audiences. To help
Know Your Audience: Converting Anonymous Users in a Cookie-Free World Read More »
Need to brainstorm new messaging and find innovative ways to meet your business goals? Or have an existing campaign that you want to take to greater heights? In today’s fast-moving customer engagement landscape, even the savviest brands can use a little help to stay ahead of the curve and build strong, sustainable customer relationships. The
Braze Inspiration Guide Read More »
As you seek to expand your business into new territories, fast, accurate and consistent translation is a key element in creating the localized content you need to meet the expectations of a global audience. Download to learn more
Translation Services Read More »
Businesses today already face tremendous pressure to do more with less: to optimize resources, get to market faster and stretch shrinking budgets to cover rising costs. To add in the idea that your business also needs to be able to communicate across a huge range of languages can sound like a daunting prospect, both logistically
Localization is the transfer of information from the language it was authored in (source language) to another language (target language) while retaining its original meaning and format. This guide walks you through the fundamentals of localization, introduces different approaches and explains how localization can drive global growth no matter your situation or the size of
Start speaking global Read More »
Getting your content professionally translated so you can reach new audiences around the world and grow globally can be daunting if you’ve not done it before or are new to it. This guide provides key best practice recommendations to help ensure you enjoy a simpler and smoother localization experience. Download to learn more
A beginner’s guide to localization best practices Read More »
