Marketing

1 in 3 consumers say they will walk away from a brand they love after just one bad experience. While there is a road to recovery, in most cases, from a bad interaction, customer retention is still cheaper than customer acquisition. As long as the old rule of thumb holds true that acquisition will cost […]

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AI. Productivity. New priorities and solutions. See what commerce leaders are investing in. Get insights from 2,700 commerce leaders and over 1.5 billion B2B and B2C customers. See the trends shaping the future of commerce. Read about: Download to learn more

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Formula 1 is proving it can by focusing on a media strategy that is innovating their industry. By partnering with Salesforce Professional Services, Formula 1 has boosted fan satisfaction to an impressive 88%. With the help of Salesforce experts, they were able to integrate their sales and service data to personalize the fan experience in

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