The massive impact of robocalls, call spoofing, and fraud costs U.S. consumers lose billions of dollars every year. However, what’s less well-known is the level of financial impact that negative call experiences have on U.S. enterprises across many vertical industries.
Neustar, a TransUnion company, commissioned a study to get answers to questions like:
- How the phone is one of the most important channels for reaching customers, but consumers are afraid to answer.
- Why enterprises feel STIR/SHAKEN call authentication benefits outweigh the costs, but they wonder if it’s blocking some of their calls.
- How TruContact™ Branded Call Display (BCD), Powered by Neustar®, can help improve the call experience by providing the ability to add a name, logo, and reason for the call to the mobile display along with verification that the call can be trusted.
For the study, Omdia surveyed 361 business and I.T. decision-makers responsible for the outbound call experience at large U.S. organizations across multiple vertical markets.
