Winning Content Strategies for Colleges & Universities
Over the past four years, the demand for authentic, real-time content on social media and the school’s website has driven the athletic department to hire freelancers more frequently when the team is on the road.
Brian says it’s critical to have a photographer at every big event so you can make fans feel like they are on the road with you when they’re following along on social media. However, with no easy access to photos, posting real-time content was a challenge.
