Winning Content Strategies for Professional Sports Teams
Connected cameras send images directly to editors who live-edit during games. Photos then flow into PhotoShelter, tagged with metadata for seamless organization. Content automatically routes to Socialie where the NFL social team curates and distributes assets to players for instant social posting. Socialie has revolutionized how the NFL communicates with its players, offering a personalized content delivery system that caters to the preferences of each player. Ben told us, “We service 1,500+ NFL players with Socialie. As soon as a new player onboards with the NFL, we get them on Socialie so we can share content with them throughout their time with us.”
With Socialie and PhotoShelter, the NFL can track engagement metrics and assess the impact of specific content pieces across different channels. “At the Superbowl, we did post-games portraits with the top players of the winning team and their coaches. We got portraits of Patrick Mahomes kissing the trophy, which went out to all social media channels. That post alone hit more than 9.9m impressions and 1.2m engagements, and became the Top 0.01% of content ever on NFL.” – Ben Liebenberg, Director of Photography
